Sell
Sell your home, presented at its best
Selling a home in Raleigh, Durham, Wake Forest or anywhere in the Triangle starts with a clear plan. We tell you honestly what’s worth doing before you list and what isn’t, then bring your home to market with beautiful presentation, wide exposure and skilled, firm negotiation.
How we sell
A sale handled with care
Our team brings three strengths to your sale: design expertise to present your home at its best, investor knowledge to price it from what buyers are really paying, and skilled negotiation once the offers arrive. We look at your home the way buyers will, and the way an investor would, so it stands out from the competition.
- 01Walk-through and plan
We tour your home together and talk honestly about what’s worth doing before you list and what isn’t. Cristina shares design advice along the way, at no charge, on the updates most likely to appeal to buyers at your price point.
- 02Pricing
We prepare a market evaluation from recent nearby sales and the homes you’ll be competing with, and walk you through the comparables so the price makes sense to you.
- 03Presentation and staging
Staging is included: full staging or light staging, depending on the listing package you choose after we talk through your home and goals. Professional photography and video then help your home make a beautiful first impression, online and in person.
- 04Marketing and showings
We market your home widely (or discreetly, if you prefer), coordinate every showing and follow up with every interested buyer and agent.
- 05Offers to closing
We compare offers on terms as well as price, negotiate firmly on your behalf and manage every step to closing.
In our clients’ words
“William got my house sold within 5 days and over asking price! Even the technology they use to schedule the showings made everything simple and easy. Would definitely recommend hiring him as your realtor!”
Tommy H.
“William worked very hard to sell our home. He consistently impressed us with his willingness to try different strategies and never stopped coming up with new ones. This kind of agility is what you need in an agent in the Raleigh market. He was excellent.”
Charles F., via Realtor.com
Home value
Find out what your home is worth
Our team will prepare a complimentary market evaluation based on recent sales near you and email it within 24 to 48 hours. It’s a clear, no-obligation starting point for your plans.
A market evaluation is an estimate of likely price based on comparable sales. It is not an appraisal. By submitting, you agree that The Phayes Group may contact you by email or phone about your inquiry. Text messages are sent only if you tick the separate, optional “Yes, text me” box; it is not required to submit. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. See our Privacy Policy and SMS terms.
Questions